The billboard was designed by my friends at Fuzzco for the new Cane Bay development in Summerville. Being a new development in a location that is relatively far outside the Charleston area, it was essential for them to ensure that potential purchasers would feel like they would have the same convenience that a more urban property would have. The audience was clearly new families looking for a home to put down roots in. The color scheme is warm and inviting, with the serif book typeface and dictionary-definition-style message emphasizing the idea of the neighborhood being a place for kids to grow up in. According to Fuzzco, the message was “that by living in Cane Bay you turn car time into family time,” which the billboard conveys succinctly and with the wit that modern young parents will appreciate.