Now I don’t want to seem biased, but I’m once again going to pick a Fuzzco product for analysis, except this time it’s their Facebook page, not a billboard they made. Yes, you guessed it, I’m analyzing Fuzzco’s Facebook page.

Their page serves a fairly specific purpose: to represent the company to prospective clients, employees, and the casual passerby.

Prospective clients are looking for three things: they want to know what the company has done, with the link to the website providing a resource for learning what Fuzzco has done; they want to know how the company works, with the ‘About’ blurb providing a pithy statement about what Fuzzco does and how they do it; and lastly they want to understand the company itself, also covered by the statement and the website linked to.

Now, often companies project an image of culture and methodology quite different from reality. Speaking from experience working for them, this is not the case for Fuzzco. They are just as hardworking, talented, creative, and fun-loving as the Facebook page (and website) makes them seem.

There isn’t much to talk about with the regard to delivery and visual communication. Thankfully they’ve (and I’m guessing Helen manages this) stuck to Facebook standards and kept the information presentation simple and straightforward. Also, the gorgeous logo matches the color scheme of their website (#F72E2A red).

From the RI part of RIBS, the page offers a benefit for Fuzzco by maintaining a positive presence on Facebook and for everyone else by bringing a taste of their awesomeness to the sphere of Facebook. Influence-wise, Fuzzco is definitely part of the 1% portion—the creators—that bring new content to the network. The web wouldn’t be the same without them.